Digital Marketing Manager

Area

We are one of the most trusted brand name & a conglomerate in Healthcare sector in India with a dominant network footprint contouring as one of the emerging Natural Healthcare company even since its inception backed by a strong track record of innovation. We are always in the lookout for the betterment of the community & extending its maximum support towards the improvement of the society through its large & organized infrastructure, excellent marketing & distribution model.

Role

“You are engaged for planning and execution of the marketing strategies to promote services to online customers. Conducting business to business transactions through an internet website.”

Responsibilities

• Lead & Manage end to end website strategy development & day to day operational execution – including promotions, paid advertising, mobile, email & product launches.
• Grow online commercial results, ensuring websites are a strong driver to achieve overall company revenue projections.
• Collaborate with Product, Sales, and Marketing & Creative Teams in the design & development of ecommerce assets & programs & maximize returns through testing, site optimization, UI/UX & improving online customer experience.
• Contribute to SEO, social media, mobile & email strategy & execution oversee content management for all websites.
• Evaluate competitive benchmarks & continue to drive improvements to digital marketing strategy.
• Contribute to leadership to the marketing & creative team, building on process & capabilities while nurturing to achieve a higher degree of communication & collaboration.
• Access the functionality of the digital marketing team & determine what additional personal assets are needed to hire.
• Strategize / launch of new verticals/ D2C.
• Manage roadmap for ecommerce & digital experiences, ensuring we always have the most optimal, frictionless experiences for our B2B & B2C platforms.
• Develop & execute all digital marketing including SEO / SEM, social media & display advertising campaigns.
• To evaluate end to end customer journey across all digital channels & customer touch points.
• Develop & monitor digital strategies as per industry standards.
• Identify new digital marketing / product trends & improvements.

Job Qualifications